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Léa Koité's avatar

You summarized well the idea of Agenda-setting, priming effect, and technological progress. We can clearly link the increase in channels with the arrival of more polarized content and selective exposure to media. However, I would argue that the increase in partisan content is not the cause of polarization, but the result of it. In Changing Minds or Changing Channel and A New Era of Minimal Effects? they mention the fact that channels adapt to the officials' communication in terms of partisanship and that there are other reasons for the polarization, which are mainly economical. Therefore, if channels choose to share this kind of content it is because it is a reflection of society, as people are attracted to this type of content. Moreover, I love that you closed your argument by evoking social media, as I think we are definitely heading toward a reinvention of media, political communication, and relationship to information in general.

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John Jauregui's avatar

Great piece, in particular I thought the section on technological advancements was well done and highlighted the impact tech such as TV as made on political exposure. I think that since the amount of content that is available only seems to increase, the use of the television to illustrate its effect shows the growing ramifications of what we can anticipate in the future if we maintain the same trajectory. As mentioned in the Final Take, I'm not sure where we go from here given the information but it is clear what we can except out of our political discourse in the near future.

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